Make it stand out.

Art Director: Mary Wazirian

Photography/Videography: William Arcand

HMU: Karima Vezina

Brand: Smock and Chattels

I have first come across William Arcand’s work through Dawson College. I emailed the department of Photography asking for up & coming artists to work on a campaign that I am creating and organizing for my brand. I had a few artist names sent out to me. I immediately fell in love with William Arcand’s detail oriented artistry and photography style and knew right there right then that I was hiring a big Canadian talent to work on the shoot for the very first fashion campaign I was leading!